A strategic communicator and public relations practitioner, Katrina specializes in non-profit communications in the health care and education sectors.
A storyteller at heart, Katrina loves interviewing people from all walks of life and sharing their stories. In fact, she loves stories so much, she’s been reviewing fiction since she was 13 years old, starting with a gig at Chapters Indigo Inc. She currently reviews books for the Winnipeg Free Press.
With experience in planning and executing digital ad campaigns, maintaining a robust social media editorial calendar, and managing numerous websites, Katrina is an agile multimedia communicator.
As a volunteer, Katrina has worked in securing sponsorships as well as managing and promoting events for both the Canadian Public Relations Society – Manitoba chapter and Pride Winnipeg. In 2022, Katrina was on the local advisory committee integral in planning the CPRS National Conference, held in June in Winnipeg, and she has also served as the Communications Team Lead for Pride Winnipeg for both the 2021 and 2022 Pride seasons.
Marketing Communications Plans
In June 2022, Katrina earned a Circle of Excellence Award (Silver) from the globally-recognized Council for the Advancement and Support of Education (CASE) in the category of Alumni Relations Initiatives for her two-part (mostly) digital ad campaign, called Inspiring RRC Polytech Alumni: A Storytelling Strategy for Sharing Success.
The CASE Circle of Excellence Awards celebrate the best of the best from all CASE chapters and members around the globe. In 2022, the judges received more than 4,500 entries (50 per cent more than in 2021) from more than 600 institutions (universities, polytechnics, and colleges of all sizes), with an average of nearly 50 submissions per award category.
From the Judges:
“The metric results were impressive. We liked the strategic focus of the program and its ability to serve as a great model for successful young alumni engagement.”
Media Relations and News Releases
In her previous role as Communications Officer at St. Boniface Hospital Foundation, Katrina worked on numerous media announcements and news releases, often relating to lotteries or special events. You can find examples spanning January 2017-2020 here.
More recently, Katrina crafts key messages for, and has provided media training to, board members of Pride Winnipeg. In 2021, she also managed the announcement of the 2022-2023 Queer Beer provider; her news release was picked up by Global News Winnipeg.
Katrina has been reviewing books since she was a preteen, after winning a national contest for Chapters Indigo Inc. and becoming the “Junior Booklover” of the Prairies, representing Manitoba and Saskatchewan on the Junior Advisory Board for four years. She began reviewing fiction for the Winnipeg Free Press in 2015.
Several of Katrina’s reviews for the Winnipeg Free Press have been printed in books, including reviews of Ruth Ware’s The Death of Mrs. Westaway and The Lying Game, and Yaa Gyasi’s Homegoing. One of Katrina’s proudest accomplishments, she cries every time she sees one of her reviews printed in a book (and sometimes takes the time to brag about it on social media – pictured below).
Katrina not only has experience promoting events, but also spearheading them. After two years in her role as Communications Officer at St. Boniface Hospital Foundation, Katrina took on a hybrid role coordinating events in addition to her main communication duties. Katrina has also gained event planning experience as a volunteer board member with CPRS Manitoba.
- CPRS National Conference – At The Heart, 2022
- St. Boniface Hospital Foundation’s annual Cardiac Classic Golf Tournament – 2018, 2019
- St. Boniface Hospital Foundation’s annual Radiothon of Hope and Healing – 2018, 2019
- St. Boniface Hospital Foundation’s inaugural Rosé Soirée gala in support of cardiac care and research, 2019
- St. Boniface Hospital Foundation’s Run2Believe 5K and 10K race, 2019
- CPRS Manitoba’s Brand Journalism half-day workshop with PR expert Mark Ragan, 2016
More work samples and portfolio pieces available upon request.